Dream Doll, The Ruth Handler Story is an Autobiography. Ruth Handler is the woman behind the Barbie Doll. What makes this book review a little different, and I hope a bit more interesting, is that I decided that instead of telling you what I thought about the book, that I would instead tell you what Ruth thought about Barbie:
“When we began sculpting Barbie’s face, I insisted it not be too pretty or contain too much personality. I was concerned that if she had too much personality, a little girl might have trouble projecting her own personality on the doll, that she would not be as free to role play or fantasize through Barbie.”
“Unlike play with a baby doll – in which a little girl is pretty much limited to assuming the role of Mommy – Barbie has always represented the fact that a woman has choices.”
“Beginning as early as September 1959, we received hundreds of letters from little girls begging us to make a boyfriend for Barbie. we were scared to death of boy dolls, and so was the rest of the toy trade. Boy dolls had been tried in our industry dozens of times and they’d always flopped.”
“In 1964 we also introduced Skipper, Barbie’s little sister. While little girls tended to perceive Barbie as being six or seven years older than themselves, they saw Skipper as close to their own age.”
“In 1967…we brought out a Black version of Francie. …It was a dud….Was America not ready for a Black fashion doll? …research soon told us. Francie’s looks and personality were already well established in our young consumer’s minds – to them a Black Francie wasn’t Francie. The next year, having learned our lesson we brought out a completely new Black doll, Christie, and she was overwhelmingly accepted. In fact Christie stayed in the Barbie line for 17 years, till 1985.”
That’s all for this post… I only quoted some of the Barbie and other doll stuff… remember, the book is ruth Handler’s autobiography… it’s not just about Barbie or Mattel.