Where’d you get that name from Pattycake Doll?

When you start your own business, what are you going to call it?

I think that’s one of the most interesting questions ever. Right up there with asking someone “What do you do for a living,” or asking a married couple: “How’d you meet?”

I mean it. I am really interested. And you know what? Once I ask those types of questions, I find that you are really interested too! Unless you’re a spy, or running from your past of course. Most people love to tell you about their beginnings, and most people love to hear those ‘the start of it all’ stories too.

At any rate, in our case, we happened to have an antique porcelain doll handed down through the generations of my wife’s family. It’s of a little girl in a lace dress with her hands out, playing ‘Pattycake.’ (We think. If you have one and your family history tells it differently, we don’t wanna know.)

The Pattycake Doll Company Logo

“Let’s Play Pattycake”

So at the time, knowing that it would be a good thing if our web site url and domain name had the word ‘doll’ in it, and knowing that we would be selling dolls for children, (the main players of the game of Pattycake) and having this ready made doll to use as our logo and such, it just seemed as if fate was telling us: “that’s the path you should follow.”

When fate hands you a bunch of clues, I believe you should listen to her.

And that’s how we became The Pattycake Doll Company at PattycakeDoll.com

Start a Doll Business? 5 Things to Know

Notice: If you have no interest in how to start, how to run, or what goes into owning a doll store, you can skip this post!Thank you for Support

About once a week, someone sends us an email asking how they can start a business like ours. But the answer is not so easy to put in an email, so I’ve decided to start peppering this blog with that information, so that in the future, I can just say, read the blog – it’s mostly there!

Here are 5 things you need to know to start a Doll Store (in no particular order):

  1. You need money. The number one reason small businesses fail, is because they were under-capitalized. They ran out of money before they could become successful. You need money to buy inventory. You need money for your store (whether online or brick and mortar), you need money for advertising. (To let people know who you are what you carry and how to find you.)
  2. The formula for success is simple: Traffic x Conversion = Sales. Traffic is people in your shop or people on your site. Conversion means ‘they bought something.” Your success will depend on that. The more traffic, and the more sales you have from that traffic, the more money you make… it really is that simple.
  3. You need Dolls. The best way to do this is to attend The American International Toy Fair in New York City in February every year. Bring your credit card and business references. 99% of the doll makers will be there, that’s where you buy your inventory.
  4. You need to understand that you are in the gift business, not the doll business. Three year old children do not have credit cards. That means they are not buying their own dolls. And that means you are selling dolls to adults to give as gifts.
  5. Your health is the business’s health. If you get sick and can’t go to work, your business is closed until you can.