Blogging, E-tail & Mobilegeddon

If you read my blog, you know that my wife and I sell dolls on the internet at

And dolls being our passion, we love to share that passion with others. Of course ‘dolls’ is a really huge subject. There is doll collecting, doll history, dolls as an art form. There is doll anatomy, dolls and nurture, dolls and gender. One topic I like to write about is the doll business… where do dolls come from, how do they get into the stores, and how to run an e-tail store on the internet.

E-tailing is a really strange business to begin with, but recently it got a lot stranger. And it’s your fault!  You, the consumer! You who have gone mobile.

Because Google, (who still accounts for more than half of all the searches on the internet, and uses their own special way to figure out if our web store should be shown as the answer to their search), has decided that if someone is searching from their mobile device, then Google only wants to show them sites that Google thinks are “mobile friendly.”

And if your etail store (or blog) is not mobile friendly in Googles estimation, then they won’t show your site – especially if they can serve up your competitors who are mobile friendly.

April 21st was the day the new rules – called algorithims – went into effect. And for those of us who depend on you to come visit our stores and blogs via Google search, that day has been nicknamed Mobilgeddon.

Fortunately, Google has a way to find out if a site is mobile friendly or not, and both our store and this blog are mobile friendly.

Thank goodness, right?