I was surprised the first time I heard a ‘less-than-enthusiastic’ comment about American Girl’s® Addy doll. It’s not that I think American Girl walks on water or anything, but as a competitor in the doll business, I had to respect the tremendous success of the brand, the marketing and everything that goes into making American Girl such a huge success.
The Pattycake Doll company didn’t always carry 18 inch American Girl type dolls. We were geared more to the baby doll and rag doll market. But we kept getting requests, and finally I asked one of the mothers who had called me – once again – to find out if we carried 18″ Black Dolls: “If you want a Black 18 inch doll, why don’t you just buy American Girls’ Addy?”
The answer floored me. “I don’t want to give my daughter a slave doll.”
So gradually, Addie and I added 18″ dolls for children of color to our store. First we just had one Asian 18″ doll, one Black 18″ doll, and one Biracial/Multicultural/Hispanic skin tone 18 inch doll; but we quickly expanded as we discovered that there was a definite need and desire for these American Girl clones. And the more we looked, the more we found… Black American girl dolls with straight hair, and Black dolls with curly hair, eventually reaching 12+ different skin tone – hair style – hair color combinations. And because none of them were ‘Addy,’ there were no books, or ‘background stories.’ They were just dolls. Beautiful Dolls.
But this year we started carrying a new 18″ Black doll, from Madame Alexander, who comes dressed as a Ballerina. And she is simply stunning.
And for all those mothers who were reluctant to present their daughters with a ‘slave-girl story,’ we could suggest something different. Because in America today there are some really beautiful Black ballerinas with tremendously inspiring stories. Like Misty Copeland and Ashley Murphy and Ebony Williams.*
American Girl’s Addy has a wonderfully inspiring story – but as we learned, it’s not for everyone. Maybe a Black Ballerina Doll, and your daughter’s imagination, can create an alternative story more to your liking?
* Neither Madame Alexander nor Pattycake Doll are inferring that this beautiful 18″ doll is meant to represent any of the real Black ballerinas mentioned in this post.