Why do you do what you do?

I was asked to answer this question recently in a survey for small toy store owners.

Why do you do what you do?

I knew how I had gotten into my online doll store, ( our adoption stationery business added a few dolls for adopted kids)  but I had to think for a while about why I had stayed in the doll business, especially as, in the beginning, it wasn’t making me a whole lot of money.

And there were certain points after that rough beginning, where I could have / should have shut it down… but didn’t. And that’s where I started my self-discovery journey. If I could have ‘escaped’ from this little profit – lots of hours business, why didn’t I?

It took some soul-searching, but I finally realized why I loved this business so much.

It was the kids.

My job brings a lot of happiness to a lot of kids. Kids all over the world receive our dolls as gifts, and I know that when you give a kid a new doll, they get happy.

So I’m making a living making kids happy.

And that’s a good enough reason for me.

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