I was asked to answer this question recently in a survey for small toy store owners.
Why do you do what you do?
I knew how I had gotten into my online doll store, ( our adoption stationery business added a few dolls for adopted kids) but I had to think for a while about why I had stayed in the doll business, especially as, in the beginning, it wasn’t making me a whole lot of money.
And there were certain points after that rough beginning, where I could have / should have shut it down… but didn’t. And that’s where I started my self-discovery journey. If I could have ‘escaped’ from this little profit – lots of hours business, why didn’t I?
It took some soul-searching, but I finally realized why I loved this business so much.
It was the kids.
My job brings a lot of happiness to a lot of kids. Kids all over the world receive our dolls as gifts, and I know that when you give a kid a new doll, they get happy.
So I’m making a living making kids happy.
And that’s a good enough reason for me.