What’s good for the industry, is good for the doll lover. And the news this week out of Internet Retailer Magazine was very good!
Using 2007 reported numbers, Online Toy e-tailers grew about 15% compared to traditional Brick and Mortar Retailers at only 4.9%
The biggest success story in dolls probably American Girl LLC at about $143 million, although Toysrus.com is estimated to do about $407 Million online, that number is not doll specific.